Here are two signs I made recently at the ol' grocery store. I had to change both of them at one point or another during their short week-long lives. The Pinot Grigio sign was changed because it used to say, "pairs well with potato chips". I thought that was a suitable pairing for a four dollar bottle of wine, but my manager did not. The Honey Moon wine was not selling well, and they thought it was because the sign didn't have any verbage about the characteristics of the wine. "Peach, apricot, and honeysuckle aromas" as well as "luscious honey, mango, and nectar finish" was added later.